OBJECTIVE
Adobe launched a campaign to highlight new AI-powered tools in Premiere Pro, focusing on speed, accessibility, and enhanced creative workflows. My objective was to create a fast, engaging promotional video that demonstrated the power of these new features through dynamic visuals, energetic pacing, and a creator-focused voiceover.
The final piece needed to feel modern, social-ready, and aligned with Adobe’s global brand standards.
PROJECT SCOPE
• On-set filming and directing
• Voiceover performance and script contribution
• Reshooting to match branded graphic assets
• Collaboration and meetings with Adobe’s post-production and brand team
• File preparation and content delivery for multiple online platforms
This ad combined high-energy filmmaking with creator-focused storytelling to highlight Adobe’s newest AI tools—delivering a polished piece built for today’s fast-moving creative platforms.
Adobe also created graphics for social media using the assets that I had provided to Adobe's studio, including drone shots and my headshot.
